How does football sponsorship work?

How does football sponsorship work? post thumbnail image

Sponsorship is one of the hard nuts that an emerging football team has to crack. Well, it doesn’t have to be that hard. So let’s walk through every piece of info needed to ace this situation.

What are Sponsorships in Sports?

Both the relegation teams and bigshot clubs in the major leagues understand that sponsorship is their lifeblood. And it’s expected they will go a mile further to secure these deals. However, we notice that not everyone can adequately answer the question – “what is sponsorship”? It’s a mutually profitable business relationship between two but interrelated parties – the club (sponsored) and the business or individual (sponsor). This also applies to casinos, even the best online casino Canada has. No business outfit can stand the test of time without steady sponsorship.

Although the general importance of sponsorship is to reduce costs for the club, it can surface in any form. It might be for the kits management, players, tournaments, or the day-to-day running of the football club. It can also come as donated goods, cash, access, or service.

Why is Sponsorship in Football Important?

Advantages for the Club

It slashes down the costs of management in terms of clubhouse and locker room maintenance. It also helps to ease the burden of kit subsidization, training ground maintenance, grounds, equipment, and lots more. You can also rely on sponsorships for expenses like accommodation, training, travel, competition fees, fines, and a host of other goodies. If your football team wants to embark on a project, you can also fly on the wings of this concept to cover publicity, venue hire, hospitality, catering, and other official costs.

Advantages for the Sponsor

As a football team sponsor, you’ll have access to raise awareness for your brand or company. For example, the popular English teams, Chelsea and Manchester United are sponsored by the “3” company and Chevrolet respectively. And the brands are largely inscribed on the teams kits and facilities. That’s enough to assure you that your brand will hit a larger market audience through sponsorship. There are also some tax reliefs you can enjoy during the duration of the sponsorship. Finally, there will be incentives for your customers and staff and there’s unlimited media exposure to leverage.

How Do Football Clubs Find Sponsors?

This is the most important chunk of the discussion and it’ll do you some good if you could give us your attention. When it comes to targeting and landing sponsors, you have to do some things correctly and they include:

Who to Reach Out to

Never fall into the mistake of bringing your proposal to your target company’s reception desk. No, it doesn’t work that way. This is because half of the struggle is already won or lost when the right person receives the proposal. Our opinion here’s that you look for directors, managing directors, and general managers overseeing the business. In other words, don’t waste your efforts by sending your proposal to an employee with no significant level of authority.

Sponsorship Proposal Letter

Design a document that talks about your antecedents. This includes how and when it all started, your club’s motivation, aims and objectives, sponsorship terms, and why the sponsorship deal is needed. Any other thing worth mentioning is also allowed here.

Draft a Formal Contract

It’s advisable to hire an attorney or a group of attorneys to help you facilitate this. And you have to ensure the maximum level of professionalism while engaging the sponsors. As expected, the contract should be printed on a letterhead alongside your existing or proposed logo. This will save you from the possibility of the sponsor pulling out after going halfway into the agreement.

Email, Call, or Physical Presence

It’s a huge turnoff when you send emails to your prospective sponsors or call them. Apart from treating your messages as spam or ignored, that method doesn’t exhibit some level of seriousness. So we’ll advise that you schedule an appointment and pay them a physical visit. That’s more professional.

Key Aspects of Sponsorship Agreements

It’s a known fact that a sponsorship contract must be written. And it must contain terms and conditions that protect the interests of the two concerned parties. Other features are:

  • Definition of who the sponsor is and the benefits accruing to him.
  • Exceptions to the benefits (if any).
  • Whether it’s a long-term or short-term partnership.
  • Payment, sharing formula, and methods of payment under the contract.
  • Exceptions to the payments (if any) and this is important if the arrangement is long-term.
  • When and how the trademarks can be used.
  • Rights of the two parties to discontinue the agreement.

Is it Worth Sponsoring a Football Team?

It’s no gainsaying that how consistent your team’s sponsorship is will determine the team’s longevity and dominance. So yes, it’s worth sponsoring a team alongside the service of the best football advertisers. And the good news there is that it’s not a parasitic mode of living. If you could secure major sponsors to flush their funds into the team, it’s certain to yield massive returns and everyone will smile to the bank.

Leave a Reply

Your email address will not be published.

Related Post